What is the ideal campaign duration? (FR)
- Irina Budileanu
- Mar 20
- 1 min read
You've just launched your season and you see competitors' ads all over Meta. You're thinking: "I need to launch my campaign right away!"
In this episode of BOB&BOBS E05 , Irina Budileanu explains why it is essential to prepare your campaign in advance and put in place a good content strategy before the hot period .
Irina also points out that campaign duration matters : a campaign isn't just a weekend or a week-long affair. Advertising platforms need an optimization period to learn and deliver your ads effectively.
She shares her tips for planning, launching at the right time and maximizing the impact of your advertising budget .
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