BLOG BOBS

Five years ago, the video production landscape was relatively straightforward. On one side, there were large-scale productions: full teams, heavy shoots, significant budgets, intended for major advertising campaigns or high-end corporate videos.On the other, very few credible alternatives existed. When I founded BOBS Productions six years ago , shooting vertically wasn’t even a serious discussion. It was seen as a temporary, almost amateur format, without real production valu

You've just launched your season and you see competitors' ads all over Meta. You're thinking: "I need to launch my campaign right away!" In this episode of BOB&BOBS E05 , Irina Budileanu explains why it is essential to prepare your campaign in advance and put in place a good content strategy before the hot period . Irina also points out that campaign duration matters : a campaign isn't just a weekend or a week-long affair. Advertising platforms need an optimization period

🎙 BOB&BOBS – Épisode #3 How to get leads with your videos (FR only) Many companies invest in video content production…but forget an essential step: lead generation. In this episode #3 of the BOB&BOBS podcast, Irina addresses an important reality in digital marketing. 👉 Producing videos, posting them on your social networks and hoping that customers will appear… that’s a bit of a pipe dream. Today, social media platforms operate using algorithms. If you want to transform yo

Instagram is no longer a platform where a business can simply post standard content and expect to be seen by its community for free. Modern algorithms largely favor authentic, original, and personal content over overly polished or purely promotional content. Studies show that posts considered user-generated content (authentic, spontaneous) can achieve 50% to 60% more reach than highly produced or standardized branded content because they generate more natural interactions

To kick off the podcast, Irina Budileanu provides an overview of the different types of video productions: from quick, agile content like Reels to more ambitious productions, whether for small businesses, major brands, or television. In this episode, we explore: Budget differences depending on goals and level of polish Workload based on format Level of involvement from clients and teams The real-world realities behind each type of project A clear, no - nonsense episode to und