Irina Budileanu

You've just launched your season and you see competitors' ads all over Meta. You're thinking: "I need to launch my campaign right away!" In this episode of BOB&BOBS E05 , Irina Budileanu explains why it is essential to prepare your campaign in advance and put in place a good content strategy before the hot period . Irina also points out that campaign duration matters : a campaign isn't just a weekend or a week-long affair. Advertising platforms need an optimization period to learn and...

🎙 BOB&BOBS – Épisode #3 How to get leads with your videos (FR only) Many companies invest in video content production…but forget an essential step: lead generation. In this episode #3 of the BOB&BOBS podcast, Irina addresses an important reality in digital marketing. 👉 Producing videos, posting them on your social networks and hoping that customers will appear… that’s a bit of a pipe dream. Today, social media platforms operate using algorithms. If you want to transform your content into...

Instagram is no longer a platform where a business can simply post standard content and expect to be seen by its community for free. Modern algorithms largely favor authentic, original, and personal content over overly polished or purely promotional content. Studies show that posts considered user-generated content (authentic, spontaneous) can achieve 50% to 60% more reach than highly produced or standardized branded content because they generate more natural interactions and deeper...