Irina Budileanu

Instagram is no longer a platform where a business can simply post standard content and expect to be seen by its community for free. Modern algorithms largely favor authentic, original, and personal content over overly polished or purely promotional content. Studies show that posts considered user-generated content (authentic, spontaneous) can achieve 50% to 60% more reach than highly produced or standardized branded content because they generate more natural interactions and deeper...

To kick off the podcast, Irina Budileanu provides an overview of the different types of video productions: from quick, agile content like Reels to more ambitious productions, whether for small businesses, major brands, or television. In this episode, we explore: Budget differences depending on goals and level of polish Workload based on format Level of involvement from clients and teams The real-world realities behind each type of project A clear, no - nonsense episode to understand what...

Five years ago, the video production landscape was relatively straightforward. On one side, there were large-scale productions: full teams, heavy shoots, significant budgets, intended for major advertising campaigns or high-end corporate videos.On the other, very few credible alternatives existed. When I founded BOBS Productions six years ago , shooting vertically wasn’t even a serious discussion. It was seen as a temporary, almost amateur format, without real production value. Today, this...